Our History

Filling an entire five story building on Boston's fashionable Newbury Street, EMERGE Spa and Salon stands alone among the city's premier business establishments.

Having earned a stellar reputation as the ultimate urban resort destination spa and salon, and renowned for taking a leadership role in its industry, EMERGE offers an exceptional collection of distinguished services and amenities for men, women and couples, including: a full series of advanced massage, water therapy and rejuvenating self-improvement treatments; incomparable hair, skin and nail care services; European kur rituals; reiki, reflexology and ear candling relaxation therapies; a raw cedar sauna; river rock-lined Swiss showers; a Lifestyle Retail Shop; a private V.I.P. Suite; an exclusive Men's Club; a cozy Fireside Lounge; and a relaxing Roof Top Garden. Among EMERGE's signature treatments is the detoxifying Hydrostorm, providing the ultimate stress relief through a tranquil combination of steam, waterfall, shower, and aromatherapy experiences.

No matter the choice of service, each element of the EMERGE experience has been meticulously designed to indulge guests in an environment of unparalleled luxury.

EMERGE is owned and operated by Founder and CEO Joyce Hampers, one of Boston’s leading business women. She began her journey in the spa and salon industry in 1993, lead by a desire to create "one-stop shopping" for all one's beauty needs.

At the time, no one in the Boston area was offering anything like the "one-stop" approach Joyce envisioned. Outside of resort and destination spas, there were few "day-type" establishments anywhere in the country.

Joyce remembers, "I felt certain that there were plenty of people, who, like me, would heartily embrace the time-saving convenience of 'having it all' in one place. At the time, I was not at all aware I was defining a ‘day spa.’”

With a singular vision of the mind-body-spirit connection, Joyce was at the forefront of a revolution that was just beginning to sweep the country – a new way of thinking about the connection between health and beauty and fitness. Demanding lifestyles and the stress of the new workplace were forcing people into time constraints, creating a demand for "quick fixes" for health and beauty maintenance.

And so in 1994, Joyce opened Giuliano Day Spa (later to become G2O). Quickly establishing itself as “The Grande Dame” of Newbury Street, Giuliano was by far the largest and most complete spa-salon location in the area at the time and came to represent the high standards by which other spas would measure themselves.

The fresh concept was so enthusiastically embraced by clients that Giuliano was expanded, first in 1997, and then again in 2001, to offer an even broader range of treatments. Through it all, Joyce remained vigilant in pursuing new ideas and trend-setting technology. Such that, in 2005, she once more revitalized and refocused the entire facility to create the contemporary and cutting-edge G2O -- offering the formula for the essentials of life.

Although enjoying exceptional success with her first facility, Joyce saw even more challenges on the horizon. In 2006, she introduced luxury and elegance to the Boston spa experience by creating EMERGE -- a classic, refined retreat offering an upscale setting for its discerning clientele.

Her vision of EMERGE was fulfilled via a classical tone, in both the structure’s handsome exterior design as well as its welcoming main floor. As guests move throughout the spa, the atmosphere transitions subtly, with some areas evoking a Japanese Zen-like tranquility while others incorporate a California-influenced arts and crafts feeling. Natural stone, glass tiles and stunning bamboo flooring are complimented by fine mahogany, cherry and douglas fir surfaces. The ultimate goal being to create a special place for people to relax, recharge and be pampered while bringing visual joy to the experience.

Joyce says, “EMERGE was the realization of a dream for me -- the dream of introducing the essence of New York style and sophistication to Newbury Street through the creation of the ultimate destination resort spa."

She summarized by saying, "From the sophistication and luxury of EMERGE to the cutting-edge concept of G2O, we can offer guests a truly amazing spectrum of experiences, whatever their needs. And while these two distinctive locations offer two completely different environments, our award-winning staff remains unified and unwavering in its dedication to superior service, professionalism and client comfort in the most inviting atmosphere possible."

From pampering to peace and renewal, EMERGE offers a sophisticated oasis of tranquility and rejuvenation -- quietly nestled in the heart of Boston's bustling Back Bay.